Job Overview:
The Research Executive in the MICE industry will play a crucial role in supporting event planning, marketing, and execution through in-depth research and analysis. This position involves gathering relevant data on market trends, audience preferences, competitor analysis, and emerging opportunities in the MICE sector. The ideal candidate will have excellent research skills, attention to detail, and an interest in the global events landscape.
Key Responsibilities:
• Market Research:
o Conduct research online on upcoming conference leads , current trends, and growth opportunities in the MICE industry.
o Analyze competitors, industry reports, and client needs to provide strategic insights.
o Gather data on event participants, demographics, preferences, and behaviours.
Qualifications:
• Bachelor’s degree in Business, Marketing, Event Management, or a related field.
• Proficiency in MS Office (Excel, Word, PowerPoint) and data analysis tools.
• Excellent written and verbal communication skills.
• A keen interest in the MICE industry and a passion for events and exhibitions.